INVESTORS & CONTENT PARTNERS · 2026

Stories she feels.Made for her world.

PREMIUM VERTICAL SERIES MADE FOR WOMEN

Zoltella is building a home for premium vertical stories made for women, from gripping dramas and sharp comedies to revealing documentaries, lifestyle and wellness. Zareel, our streaming app in development, will bring these stories to her phone.

INVEST IN ZOLTELLA BECOME A CONTENT PARTNER

$14BMARKET 2026

+115%APP SPEND 2025

70%+VIEWERS ARE WOMEN

<30 daysHIT PAYBACK

Concept poster: The President’s Daughter

Concept poster: Curls, Coils & Confidence

Concept poster: Postpartum: Why Didn’t Anyone Tell Me?

Concept artwork. Titles in development.

EntertainmentLifestyleWellbeingE-shopping

THE COMPANY

One Company. Story to screen.

Owning production, acquisition and distribution keeps the audience data, the margins and the IP under one roof.

One

ZOLTELLA STUDIOS

We develop and produce original vertical series across Entertainment, Documentaries, Lifestyle, Wellness and Podcasts.

Two

ZOLTELLA ACQUISITIONS

We license finished titles from producers worldwide, and adapt long-form films and series into vertical cuts.

Three

ZAREEL

Our own consumer app, where she watches, follows and subscribes to everything we make and acquire.

THE MARKET · REVENUE

Short Episodes. A market forecast to reach $14B.

China represents the largest microdrama market. Outside China, revenue is forecast to reach $3 billion in 2026, with the US accounting for half.

$14BGlobal revenue

≈$11BChina revenue*

$3BRevenue outside China

$1.5BUS revenue

2026 microdrama revenue forecasts, in US dollars. *China’s figure is calculated as global revenue minus revenue outside China. Geographic totals overlap and should not be added together. Source: Omdia, February 2026.

GLOBAL MICRO-DRAMA REVENUE, $ BILLIONSSet to more than double by 2030

$11B

$14B

$26B

20252026 forecast2030 projection

Omdia (Feb 2026); 2030: Consumer Insights Group (2026).

GROWTH IN IN-APP SPENDING, 2025 VS 2024Viewers are paying for vertical

Micro-drama apps · $2.98B+115%

Social media apps · $12.9B+17%

Streaming (OTT) apps · $11.6B+5%

Sensor Tower, State of Mobile 2026 (app-store spending only).

THE AUDIENCE

Millions Are Already Watching.

CHINA · USER BASE664Mmicrodrama usersReported user base at December 2025, not a monthly active-user measure.¹

MONTHLY ACTIVE USERS · 2025

66MUnited States²

8.2MUnited Kingdom²

4.4MGermany²

Sources: ¹ CNNIC, 57th Statistical Report on China’s Internet Development. ² Omdia research presented May 2026, reported by Broadband TV News. China’s user-base estimate is not directly comparable with the monthly active-user figures. These figures do not represent paying subscribers or Zoltella users.

Zoltella's strategy is to enter this growing category with premium stories made for women, audience testing before production and a phased launch of Zareel, our streaming app in development.

OUR CORE AUDIENCE · WOMEN 35–55

She watches the most and pays the most. We put her life, taste and stage at the centre of the story.

She runs a career, a household, or both. Her time comes in short windows. And because great stories travel, what we make for her draws every audience: younger women, men and families watch too.

SHARE OF STREAMS: MICRO-DRAMA CHANNELS VS ALL OF YOUTUBEWomen 35–54 watch micro-drama at twice their usual rate

Micro-drama channelsAll YouTube

Women 35–441.8×

20.8%

11.5%

Women 45–542.0×

15.7%

7.7%

Men 18–24, for contrast0.4×

6.0%

13.7%

Digital i, 2025 data across 20 countries (published Mar 2026).

70–75%of micro-drama viewers worldwide are women

$25–100monthly spend of the US core viewer, women 35–54

6×US in-app spend per download vs the global average

28MUS adults already watching micro-drama

Consumer Insights Group, The Rise of Micro-Dramas (2026), citing MPA, CIG survey, Sensor Tower.

THE DIFFERENCE, IN OUR CHARACTERS

Concept poster: Night Shift — CRIMENight ShiftA seasoned officer, in her primeNot the rookie or the victim: the woman who runs the case.

Concept poster: The Life She Left — DRAMAThe Life She LeftA woman with a past, and a choiceA story about the life she built, and the one she walked away from.

Concept poster: A New Beginning — DRAMAA New BeginningReinvention, after 40A second chapter that is entirely her own.

Concept titles in development.

07:40THE COMMUTECharacters her age, with real lives and second acts.

12:30THE LUNCH BREAKSmart plots: a crime to solve, a joke that lands, an adventure.

22:50BEFORE SLEEPSomething for herself: lifestyle and wellness that respect her intelligence.

WHAT WE MAKE

Micro-Drama Is Where We Start.

Five pillars: Entertainment across seven genres, plus Documentaries, Lifestyle, Wellness and Podcasts. Not one formula on repeat.

FROM THE SLATEConcept artwork · titles in development

Concept poster: The Empty Chair — The Empty ChairTHRILLER

Concept poster: The Thirteenth Guest — The Thirteenth GuestMYSTERY

Concept poster: No Way Back — No Way BackACTION & ADVENTURE

Concept poster: Written in the Rain — Written in the RainROMANCE

Concept poster: The In-Law Olympics — The In-Law OlympicsCOMEDY

Concept poster: Small Space, Big Living — Small Space, Big LivingLIFESTYLE

01EntertainmentCompelling characters. Unforgettable stories. Scripted vertical series, from micro-dramas to cliffhanger thrillers, with women at the heart of the action.

DramasRomanceCrimeThrillersMysteryComediesAction & Adventure

02DocumentariesRemarkable women. Revealing stories. Short documentaries exploring the lives, ideas and experiences shaping women’s worlds.

03LifestyleStyle, beauty, home and everyday living explored through short, practical series designed around women’s interests, needs and ambitions.

04WellnessExpert guidance and meaningful support for your physical, mental and emotional wellbeing at every stage of life.

05PodcastsLasting insights. Shared experiences. Candid conversations with women and about women.

EPISODE 3 OF 60 · 2 MIN

THE APP

Zareel Is Where She Watches.

A vertical streaming app built around her taste, her time and her phone. Tap a genre to preview.

SWIPE TO WATCH

Designed for full-screen, one-handed viewing. A few minutes per episode.

MADE FOR HER TASTE

Planned recommendations based on her interests and viewing choices.

ENTERTAINMENT, DOCS, LIFESTYLE, WELLNESS, PODCASTS

A slate that keeps her coming back.

FLEXIBLE PRICING

Start with free episodes, then choose VIP access or unlock more with coins and rewards. Pricing to be announced.

E-SHOPPING · SHOP THE STORY

Every Episode, a Storefront.

She loves the look, the lipstick, the linen suit, the yoga set. On Zareel, she can have it, without ever leaving the story. Shopping appears only when she asks for it.

SHOP THE SCENE

Pause, and discover what's on screen.

SHOP THE ROUTINE

Make-up, style and wellbeing sessions, product by product.

MY EDIT

Her wishlist, curated across every series.

VIP PRIVILEGES

Early access and members-only drops.

$102BUS social commerce forecast, 2026 (eMarketer)

Top 5fashion, beauty, home and wellness lead social shopping (Traackr)

8,000+titles now shoppable on a leading streamer (Sept 2026)

Built with a select circle of beauty, fashion, home and wellbeing partners. The full commerce model is shared with investors and partners in confidence.

BECOME A COMMERCE PARTNER REQUEST THE MODEL

Concept poster: Your Daily Flow, with a shoppable product drawer

SHOP THE ROUTINE3 items

FlexyFlex Strappy Yoga Bralululemon · Size M$58

Align™ High-Rise Pant 25"lululemon · Size 6$118

The Mat 5mmlululemon · One size$94

Total$270

ADD TO CART

Illustrative concept. Brands shown are examples, not current partners.

Concept poster: The In-Law Olympics, with a rewarded ad unlock screen

EPISODE 9 IS READYUnlock it freeWATCH A 20-SECOND ADGO AD-FREE WITH VIPNext episode presented by a partner brand

Illustrative concept.

ADVERTISING · ZAREEL ADS

Ads She Chooses to Watch.

Micro-drama has the most valuable moment in advertising: the cliffhanger. Zareel runs its own ad server, built for vertical stories and premium brands, so every ad lands when attention is highest, and never breaks the story.

REWARDED UNLOCK

She watches a short ad to unlock the next episode. Opt-in, fully viewed.

CLIFFHANGER SPONSOR

"Next episode presented by…" at the moment of peak suspense.

VERTICAL FEED SPOTS

Full-screen 9:16 ads between series in the swipe feed.

SHOPPABLE ADS

Ads that lead straight to Shop the Story.

HOW THE ZAREEL AD SERVER FILLS EVERY MOMENT

01THE MOMENTA cliffhanger, an unlock, or a swipe between series.

02THE MATCHMatched to the story's genre, mood and audience, never to who she is.

03PREMIUM FIRSTPartner brands and sponsors are served first.

04SMART FILLRemaining moments go to vetted, brand-safe demand.

05THE UPGRADEEvery ad is also an invitation to go ad-free with VIP.

66%of China's micro-drama market was free, ad-supported in 2025, up from mostly pay-to-unlock in 2023

56%of China's micro-drama revenue forecast to come from advertising by 2030

10–15%ad share at a leading Western app: an untapped opportunity outside China

95%+completion on opt-in rewarded video, the format advertisers pay most for in-app

A premium, brand-safe audience of women 35–55, reached at the moment of peak suspense. Rate card and media kit available to partners.

REQUEST THE MEDIA KIT

Media Partners Asia (2025), via adjoe; PPC Land microdrama roundup (Jun 2026); MAF, Rewarded Ads Unpacked, via Playio (May 2026).

THE BUSINESS MODEL

Six Revenue Streams. One catalogue.

Micro-drama earns like mobile gaming, not like TV: free to start, then paid by the episode, the week or the year. Zareel keeps that engine and makes it fair for her.

EPISODES 1–8 FREEKeep watching with Zareel VIPSTART FREE TRIALor unlock this series · or watch an ad

VIP SUBSCRIPTIONZareel VIP: one clear weekly, monthly or annual plan that unlocks everything.

Market: $4.99–19.99/wkZareel: pricing to be announced

COINS & GAMIFICATIONCheck-ins, watch quests and coin packs unlock episodes one by one.

$30–50 per seriesFull 80-episode unlock

ADVERTISING · ZAREEL ADSOur own ad server: rewarded unlocks, cliffhanger sponsors and vertical feed spots.

Ad revenueFree tier, premium brands

BRAND-FUNDED SERIESLifestyle, Wellness and Podcast series co-produced with brands, paid before release.

Sponsorship feesLower-risk, pre-sold

E-SHOPPINGShop the scene, the routine and the look, with select brand partners.

Commerce revenueDetails in the deck

LICENSING & LIBRARYOriginals licensed to platforms, FAST channels and new territories, dubbed.

Licence feesSecond life for every title

Market prices: ReelShort and DramaBox US pricing, 2026. Sponsorship example: TelevisaUnivision sold 30 upfront micro-drama sponsorships for 2025.

Gamification vs VIP Subscription

The two engines behind every leading micro-drama app. One drives daily habit, the other drives predictable revenue.

GamificationPAY AS YOU PLAY

Coins unlock episodes. Viewers earn them by playing along, or buy them in packs.

Daily check-inFree coins every day; 7-day streak bonus

Watch questsCoins for 2, 5, 10, 20 and 30 minutes watched

Rewarded adsWatch an ad, unlock the next episode

Coin packs$1.99–$50; a full series ≈ $30–50

STRENGTH

Daily habit, high engagement, earns on non-payers through ads.

VIP SubscriptionRECURRING

One plan unlocks everything: all series, no ads, HD, members-only community.

Weekly$4.99–19.99

Yearly$49.99–199

IncludedEvery series, ad-free, 1080p HD, VIP community

STRENGTH

Predictable revenue, higher lifetime value, simple to understand.

ZAREEL'S MIXVIP first, gamification as the on-ramp. Free episodes, check-ins and rewarded ads build the habit; one fair VIP plan turns habit into recurring revenue.

Prices in US dollars: ReelShort and DramaBox US app listings, 2024–2026. Mechanics: ReelShort app, Feb 2026.

HOW CAPITAL COMES BACK

Hits Pay Back in 30 Days. We build to find them.

A US studio series costs $100K–$300K to make. Marketing to reach viewers usually costs several times more. Returns are hit-driven, so the winners decide the economics.

TYPICAL RETURN PER SERIES, INDUSTRY ESTIMATESThe top 5% earn 5–20× their cost

Hits · top 5% of titles5–20× · under 30 days

Solid performers · next 25%1.5–3× · 60–90 days

Underperformers · remaining 70%under 0.5×

0×Return on series cost (production + marketing)20×

Streaming Radar analysis of 65+ producers, Q1 2026. Estimates, not Zoltella results.

HOW ZOLTELLA TILTS THE ODDS

TEST BEFORE WE SHOOT

Trailers and scripts are tested on real viewers; only proven concepts get a budget.

A SLATE, NOT SINGLE BETS

Many series at controlled cost, so one hit can carry the year.

ACQUIRE PROVEN TITLES

Licensing finished series with a track record cuts development risk.

BRAND MONEY FIRST

Sponsored Lifestyle and Wellness series are funded before they launch.

EVERY TITLE EARNS TWICE

After the app run, IP is licensed, dubbed and resold.

THE LIFE OF A SERIES

Week 0TESTTrailer and concept tests. Only winners are greenlit.

Week 3SHOOTA full series is shot in two to three weeks.

Day 30HITS PAY BACKTop titles recover cost and turn profitable.

Day 90SOLID TITLES PAY BACKMid-performers return 1.5–3×.

Month 6+SECOND LIFELicensing, dubbing and new territories.

WHY NOW

Hollywood Is Moving In.

Most studio entries happened in the second half of 2025 and early 2026. The format is being validated now, while the women 35–55 space is still open.

DisneyJoined the DramaBox accelerator (2025); launched its own micro-drama in Feb 2026.

Fox EntertainmentEquity stake in Holywater / My Drama; 200+ vertical titles over two years.

ParamountStrategic partnership with ReelShort around romance and YA audiences.

TelevisaUnivision40+ micro-series on ViX in 2025, scaling to 100 in 2026.

ByteDance / TikTokLaunched Melolo (Nov 2024) and PineDrama (Jan 2026).

HolywaterRaised a $22M Series A (Jan 2026) after tripling revenue in 2025.

GammaTime$14M seed; Hollywood-led, greenlight to release in 6–8 weeks.

Consumer Insights Group (2026); Axios, Jan 2026.

FOR INVESTORS

What if the next great entertainment platform were built for her?

Premium vertical storytelling for women 35–55. A focused audience, a disciplined development process and a catalogue built for lasting value.

One

A CLEAR AUDIENCE. A DISTINCT CREATIVE FOCUS.

Zoltella puts women 35–55 at the centre of its stories: compelling characters, ambition, relationships and reinvention. Short episodes designed around her time, with stories that give her a reason to return.

The format also creates room to reach younger women, partners and broader audiences through universal stories, strong genres and highly shareable characters. Our primary audience shapes the creative focus; secondary audiences expand the opportunity.

Two

A GROWING MARKET. A TIMELY ENTRY.

Global microdrama revenue is forecast to reach $14 billion in 2026, including $1.5 billion in the US. Zoltella’s entry strategy pairs premium storytelling with a clearly defined audience.*

Three

EDITORIAL INSTINCT. DISCIPLINED SCALE.

We begin with strong creative conviction, informed by proven audience demand and gaps in the existing market. Early concepts are developed through editorial judgment, market evidence and audience insight.

As Zareel develops, we will test selected concepts through scripts, artwork, teasers and pilot materials before committing to larger production budgets. After launch, viewing, retention and willingness-to-pay data will guide further investment.

Four

ONE CATALOGUE. MULTIPLE WAYS TO GROW VALUE.

Subscriptions will anchor the model, supported by advertising, brand-funded series, e-commerce and licensing. Selected stories can become shoppable through products, routines and recommendations connected to the viewing experience.

Owned originals create further opportunities for localisation, adaptation and licensing, while selected acquired titles can broaden the catalogue and help test demand.

*Source: Omdia, February 2026. Forecasts are industry estimates, not Zoltella results.

Explore the investment opportunity.Request the deck for the launch plan, financial model and funding milestones.

REQUEST THE INVESTOR DECK

FOR CONTENT PARTNERS

Bring Us Your Stories. We bring them to her.

We look for strong female leads, characters over 35, and stories in any of our genres.

Vertical series producersWe license finished series for Zareel, by territory or worldwide.Film & TV rights holdersWe adapt your long-form titles into vertical cuts and share the revenue.Writers & directorsWe develop and fund original series with you, with women creators at the centre.Wellness experts & brandsWe co-create lifestyle and wellness series for our audience.Platforms & broadcastersWe license Zoltella originals to your service.

Concept poster: Five Minutes of Calm, a wellness series partnership idea — Concept artwork · not an existing partnership

BRAND PARTNERSHIPS

Your brand, in her five spare minutes.

We co-create short Lifestyle and Wellness series with the brands she already trusts: a daily calm ritual with a meditation app, a skincare routine with a beauty brand, a style edit with a fashion house.

CO-BRANDED SERIES

A Zareel original, made with your brand.

THE RIGHT AUDIENCE

Women 35–55 at the core, and a wide audience around them.

BUILT TO TRAVEL

Vertical episodes that live on your channels too.

SUBMIT YOUR CONTENT PROPOSE A BRAND SERIES

The Next Great Storyfits in her hand.

Let's make it together. Tell us who you are and we'll be in touch.

SOURCES
Omdia, Feb 2026 (market size, engagement) · Sensor Tower, State of Mobile 2026 (app spending) · Sensor Tower, State of Short Drama Apps 2025 · Consumer Insights Group, The Rise of Micro-Dramas, 2026 (2030 projection, downloads, US audience, studio moves) · Digital i, Mar 2026 (audience by age) · Streaming Radar, 2026 (costs, returns) · app pricing, 2026 · Axios, Jan 2026 (Holywater). adjoe / Media Partners Asia (ad-supported share) · PPC Land, Jun 2026 (ad share) · Playio / MAF, May 2026 (rewarded video). Industry figures are third-party estimates, not Zoltella results.